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Case Study CTI

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Case Study : Branding Management Solutions

ABOUT THE CLIENT

Target Segment

  • Digital Asset Management, Digital image Product Licensing solutions, and Royalty Reporting

Solutions

  • Product branding, Brand Ambassadors, Celebrities and Digital Marketing
  • Online application to address the target segment with automated workflows
  • Easy to use, consistent and cost effective solutions
  • Customer benefits as increased sales, market efficiency, reduced costs and brand consistency

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  • Headquarter at Portland, USA
  • Leaders in digital image creation and services
  • Digital marketing solutions, Product branding solutions
  • 200 + Employees worldwide
  • 5 Business units
  • Brand Ambassadors – image building solutions

APPLICATION LANDSCAPE

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APPLICATION HIGHLIGHTS

  • Web enabled
  • Secured networking
  • Fully automated
  • Workflow enabled
  • Ease of Customization
  • Seamless Integration with other applications through APIs, XMLs

TECHNOLOGY LANDSCAPE

Layer Technology
Application Development  Ruby on Rails
Database  Boot Strap
Grid Controls  JVM Library
Reports  Jaspersoft
 Testing Tools Cucumber
Project Management PMI Standards
Application Support ITIL Methodologies

PROJECT DURATION

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VALUE PROPOSITION

Impact on Client Problems Our solutions Value
Accesibility Desktop application through terminal clients – Less Accessible Web enabled application – Highly Accessible 24 x 7
Availability Offline integration with external applications with manual efforts of 2hrs/day Seamless online Integration with external applications through APIs and XML files – online 25% more time for day to day activities
Process Client specific libraries maintained, difficulty in maintaining changes Customer specific customizations managed through API repositories
Cost Benefits Report generation process times 5 to 6  hours Report generation process time 10 – 15 minutes 300% efficiency – Direct impact on costs
Cost Benefits Tedious and laborious change management process Zero designer effort in Ruby on Rails –30% of design effort eliminated 30% of development costs saved
Cost Benefits  Financial transactions delayed due to manual intervention – 2 hours lead time. Quicker financial transactions due to online synchronization. 15 minutes lead time 60% increase in Receivables and payables turnover
Cost Benefits Usage of UNITEDERP for integration and payments (based on Microsoft Dynamics) Elimination of UNITED ERP resulting in savings on Annual Maintenance 22% AMC Costs reduced
Turnover  Cycle time for contract process – no specific time frame. High month end manual efforts spent. Cycle time for contract process reduced to 15 days 18% increase in turnover due to quick turnaround times

IMPLEMENTATION & SUPPORT PROCESS

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