info@iteron.ch          +41 (0)61 272 95 95

Case Study SEARCHFUSE

searchfuse_1

Case Study : SEO Portfolio Management Solutions

ABOUT THE CLIENT

Target Segment

  • SEO Managers, Marketing Managers, Digital Marketing space

Solutions

  • Track SEO, marketing campaign milestones and achievements
  • Analyze key phrases
  • Optimize SEO
  • Improved portfolio manager

.

  • Headquarter at Dubai, UAE
  • SEO optimization platform
  • Partnering with Ethiard
  • Apps combines all the best SEO tools to manage, organize, monitor and report SEO campaign into one easy to access web application.

APPLICATION LANDSCAPE

searchfuse_2

APPLICATION HIGHLIGHTS

  • Web enabled
  • Secured networking
  • Workflow enabled
  • Integration with other web applications and search engines
  • Excel exports and imports
  • API driven

TECHNOLOGY LANDSCAPE

Layer Technology
Frame work Ruby on Rails
Database PostgreSQL
Version control Git
Testing tools Cucumber, rspec
Reporting Tools Highcharts
APIs
  • Anemone
  • mida
  • yslow & Phantomjs
  • AuthorityLabs
  • Ahrefs
  • Whois

PROJECT DURATION

searchfuse_3


VALUE PROPOSITION

Impact on Client Problems Our solutions Value
Costs Client have their existing system done in .net which was not flexible. Instead of building from scratch, system was designed such a way that it will make use of existing .net system API’s and built a well structured system with access roles. 35% Cost savings by avoiding from scratch development
Usability Operator of Client may not be tech savvy , so system should be designed in the keeping that in mind Simplistic UI and Workflow so that operators can use it with less system knowledge 45% increase in user base
Usability Client want easy mode of Payment to be done by operator Secured API based integration with Axis bank for the immediate realization of operator credit Secured Payments
Usability Client wanted Reporting provision to be made to the system Well crafted reporting engine for better data access that help Client and its operators to make informed decisions 25% increase in operator base
Usability High volume and performance issues Quick response times and concurrency

1 million users + growing

45% increase in user base
Scalability Client intended to built a system that should flexible and should be effective have multiple roles & role based access Drupal based system for completely controlled role based access control. Any roles can be controlled via admin interface to perform any operations. Quick changes

IMPLEMENTATION & SUPPORT PROCESS

searchfuse_4