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Case Study ZOOTRAKCER

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Case Study : i-beacons integrated with Mobile apps for Zoo Visitors

ABOUT THE CLIENT

Target Segment

  •  Education, Citizen Engagement, Government – Local Body

Solutions

  • Simple, Ease of use information sharing mechanism along with Proximity Statistics concepts implemented
  • Engage visitors with information of interests
  • Help visitors to get a better perceptions about the zoo and make them strong advocates of the brand
  • Integration with a Beacon – Estimote (BlueTooth Connectivity)
  • Information collected in the Android app made available in a central web server for analysis
    Continual feedback collection from visitors and data analysis helps as a input to improve the Zoo environment

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  • Client is based out of Switzerland
  • Client owns a Zoo with varieties of animals, birds and other earthly species
  • This Zoo is one of the unique Zoo’s of India
  • This Zoo is undergoing the most expensive expansion in its history and the Beacon nearables are implemented at a experimental level in a small segment

APPLICATION LANDSCAPEzootracker_2


TECHNOLOGY LANDSCAPE

Layer Technology
Application Development iOS

Eclipse- Android SDK

Ruby on Rails

Server information AWS Hosting,

Phusion Passenger,

Apache

Testing Tools Rspec, Cucumber
Database MySQL
User interface BootStrap Responsive UI
Hardware Beacon – Estimote

APPLICATION HIGHLIGHTS

  • Beacons Hardware integration
  • iOS & Android Apps
  • Automatic Information push
  • Online Integration
  • Asset specification
  • Asset feeding cycle

PROJECT DURATION

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VALUE PROPOSITION

Impact on Client Problems Our solutions Value
Costs Client has shortage of Beacons to test and hardware related requirements are challenging. Started communicating to the hardware team on behalf of the customers and built the prototype with just 3 beacons. Hardware cost
Productivity Shorter deployment cycles in accordance with client’s client demand DevOps resources were utilized in the project to improve the deployment life cycle. Increased productivity, more deployments
Branding Zoo cannot collect visitors data and analyze, so to plan the improvements in Zoo environment Collecting user information and providing basic analytics in Admin Dashboard. Improved Planning
Technical Solution Beacon protocols are not stable & limited documentation on hardware Worked directly with hardware team and built the prototype. Reduce time to market

IMPLEMENTATION & SUPPORT PROCESS

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